ELAN

I developed a cohesive brand identity for a self-initiated perfume line, Élan, with a focus on elegance, emotion, and modern femininity. Designed and illustrated packaging for five unique products, each with its own visual narrative and scent personality. Created a consistent visual system across logos, color palettes, typography, and product mockups to enhance brand recognition and shelf appeal. Prioritized user experience by considering how consumers interact with luxury fragrance packaging, balancing aesthetic detail with functional design. This project demonstrated my ability to art direct across multiple touchpoints, from initial concept to finalized visual assets, applying both illustration and product design skills. Delieverables include 5 full illustrations, 5 unique patterns, brand identity, font titles and a compositied motion graphic.